Bullets are the only component that I try everything that comes out because the bullet is what does all the work. I also listen closely to what people say when they report from the field. I was very unhappy with the Hornady SST when it came out. It just shredded meat in my opinion. Then Hornady made it better as the Interbond, but it still isn't ringing my bell all that loudly. Back in the day, I considered the Remington Kore-Lokt ammo to be the gold standard until bullet technology started bursting wide open sometime last decade. Hunters I know now rave about Winchester's XP2 / 3 ammo and liken it to the old Kore-Lokt in performance. My hands-down favorite bullet is the Nosler partition and has been since I first smacked a deer with one. A doctor friend of mine uses the Barnes bullet and says he likes it.